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CEO OF CHRISTMAS
Una canción original de Travis Birds para visibilizar la AME (Atrofia Muscular Espinal).
Cesce
2019
Premios: One Show (Young Ones) · Merit
Equipo creativo: Cristina de Blas & Daniel Giu
EL RETO:
El diagnóstico de la AME se suele confundirse con otras enfermedades neuromusculares. El objetivo es que más gente conozca la AME.
Spanish commercial:
Portuguese commercial:
The starting point: Cesce’s existing customer testimonials:
Cesce was already telling the stories of real business owners. Watching those interviews sparked a question: what would Santa say if he were interviewed as the CEO of Christmas?
A selection of Cesce’s existing customer testimonial videos:
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